Who Can Write for Us?

Articles written must be authored by an individual rather than a company. Before submitting your first article, please also submit a headshot photo and bio summary to be included at the bottom of the article. You may include a link to your organisation in this section. Please see the example below for guidance. 

Articles should be of interest to the B2B SaaS Solutions Consulting community and should be written to help other Solutions Consulting professionals succeed. While we encourage drawing from your own experiences in Solutions Consulting to support your ideas, overt promotion of yourself or your product/company will prevent us from publishing your article.

Please help us promote your article once it goes live by posting on LinkedIn or other social media. 

Writing to Promote a Product or Service

While we encourage drawing from your own experiences in Solutions Consulting to support your ideas, overt promotion of yourself or your product/company will prevent us from publishing your article. 

• Articles should be written by an individual with a bio and headshot rather than a company (e.g. written by Tim Cook, CEO at Apple, NOT written by Apple)
• Tell readers what to do and how to do it without mentioning your own brand or product. If you then decide to mention a product that does the job, mention several, not just your own. 
• Linking to external sources is encouraged, but not just from a single source. For example, you may link to your company’s website as long as there are links to other sources as well.
• No backlinks to lead gen, sales pages, or product landing pages, but feel free to link to thought leadership pieces that add value to the readers. 
• No product demos, screenshots from only YOUR product. 
• Although we will not publish content that has already been published elsewhere, we will consider existing content which has been changed sufficiently to rank as original content for SEO.

Who Are You Writing For?

Our goal is to help Solutions Consulting folks do their jobs better now while preparing them for the future.

To that end, we publish a wide range of topics for every level of Solutions Consulting, from the individual contributor to leadership. 

Our readers are primarily B2B SaaS Solutions Consulting Leaders (managers, directors and VPs) as well as individual contributors. 

Current List of Desired Topics 

We’re looking for content on all Solutions Consulting topics. Below are some ideas to help you get started.

• Demo Video Automation or the use of demo videos in the sales cycle
• Answering RFXs and proposals
• Solutions Consulting tips, strategies, step-by-step guides, best practices 
• Back-to-basics, in-depth coverage of core Solutions Consulting skills and/or methods that we haven’t already covered.
• Career advice for Solutions Consulting professionals
• Customer sentiment
• Templates, scripts and downloads

Content Quality Guidelines

1. Format & Structure Guidelines

1a. Length

Posts should be between 1,000 and 2,000 words. 

1b. Making Your Article Actionable

Always end your post with 3–5 key takeaways or what to do next. The idea is to help readers apply the information you just shared with them.

1c. Making Your Article Readable

Short sentences, short paragraphs. 

• 3–4 sentences per paragraph.
• No run-on sentences that lack punctuation.
• Make good use of bold and italics.
• Bullets or numbered lists work well.
• Try to limit paragraphs to 150 words. 

Use a logical structure to present your information or tell your story. Good formats are lists, how-to steps, or a “what-why-how” presentation. Always include:

• Short, clear intro: Tell us what you’re going to tell us and (if necessary) why it matters.
• First sub-header (H2) should always reflect the most important topical idea.
• Second sub-headers (and so on) should reflect ideas of lesser importance.
• Actionable conclusion: Summarize your points, tell us what to do next, and the benefit of doing so.

2. Working with Us – Submission Process

Here’s what you need to know about working with us:

2a. Writers submit their blog article content via email to thomas@themodernsc.com

• Submission Checklist:
  • Document access is set for anyone with the link to edit.
  • The document name is: [author’s name] – [title]
  • You have already submitted a headshot photo and a short author bio.
  • Your article is 1000-2000 words (or you’ve checked that it’s okay to be shorter).
  • Your article is NOT a complete reprint (or has been changed sufficiently from existing content).

2b. We will review your content and decide to run as is, provide feedback for improvements, or not run. 

2c. We will then send a preview of the edited / formatted post to you for approval before scheduling / publishing.

2d. The post will be scheduled to be published.

2e. Help us promote the article, so it gets lots of traction. Some ideas: 

• Share it in social media and tag ‘@The Modern Solutions Consultant’
• Include it in your newsletter
• Link to it in other articles you write

If you have questions about writing for The Modern SC, you can email us at thomas@themodernsc.com.