Timing Is Everything: Improve Your Sales Calls with Video Technology
When is the best time to call your clients? A huge amount of research goes into timing. It helps answer questions like: “When are prospects most likely to pick up the phone for a sales call?” or “When do people most frequently read outbound marketing emails?” I’ve even researched the best time to publish a […]
What I learnt by introducing video to the sales cycle – Part 3: Regaining Control of the Sales Cycle
This is the final part of a three-part series on what I learnt from introducing video to the sales cycle. In the first two parts, I discussed how the use of video can reduce the number of wasted demos as well as adding more value to clients. Next, I will explore how video can help […]
Utilising Video for Partner Enablement
Partnerships in the B2B world can be hugely beneficial to both parties and they come in many forms. But with partnerships come challenges – how can we better enable our partners to articulate our value proposition and sell our products? In this article I will outline the different types of partners and I’ll discuss how […]